The advantage of pens as a marketing tool could not be overlooked. First, people value pens as gifts considering its usability. With constant use, a person’s corporate keepsake pen could be of service for a month or so. When planning a certain way to be able to present corporate gifts that are gives a bargain for the company yet is pleasings for the recipient, pens could be the right choice.

Pen manufacturers would agree that the most popular ink colour these days is black ballpoint. For advertising exposure purposes, the black ballpoint pen cannot easily be beaten for dollar for dollar advertising & market exposure value. Your clients can be constantly reminded of your business every day when you add your branding or pieces of unique features to the pen.

Black ballpens are the most preferred amongst sales people & office workers but blue is next in line in popularity. Odd and interesting colors such as pink or orange can also be used, but are of little usableness. They’re best for party-hire companies or children’s wear businesses. After all, practicality is the issue, so a gift pen with blue or black ink is your best option.

Imagination is the only limit when it comes to the outside body of a pen. As long as the pen is still usable practically as a pen, you would still achieve your exposure goals regardless of its appearance.

On the pen’s body, you should first focus on company info you want to put, before thinking of the design of the body next. If you do not do this you may end up choosing a physical design that you cannot add the info you want which would defeat the original purpose.

When it comes to the body of the pen do not go too cheap because a quality feeling pen will be used more by people. Don’t use cheap pen interiors either. We all have had the experience of trying to write with a pen that does not work and throwing it away in frustration. If a person gets this experience from your pens, they can associate it easily with your company. They will end with a bad impression of your brand.

Choose the corporate gift supplier that will permit you to call for bulk orders for all your gift giving needs; this supplier should also be able to give you details about the choice of materials used for your orders and must confer with you on the issue of the design of the finished product.

Learn more about lanyards and discover some of the most effective corporate gifts you can use for your business.